Bank Marketing Strategies
Arthur Meidan
(University of Sheffield, England)
2994
Abstract
Eight different bank marketing strategies are grouped into two broad categories: growth and competitive strategies. The author indicates various marketing strategies, suggesting some of the alternative strategies suitable for different banks, emphasising the criteria on the basis of which marketing strategy selection can be made.
Keywords
Citation
Meidan, A. (1983), "Bank Marketing Strategies", International Journal of Bank Marketing, Vol. 1 No. 2, pp. 3-17. https://doi.org/10.1108/eb010721
Publisher
:MCB UP Ltd
Copyright © 1983, MCB UP Limited