Corporate Attitudes Towards Bank Services
Peter W. Turnbull
(Department of Management Sciences, UMIST, England)
255
Abstract
The relationship between banks' corporate customers and their sources of financial services is examined. From interviews with financial decision makers, in a number of British companies, the author discusses their awareness of, attitudes towards and use of financial services and the attributes considered important in the selection of a supplier of financial services.
Keywords
Citation
Turnbull, P.W. (1983), "Corporate Attitudes Towards Bank Services", International Journal of Bank Marketing, Vol. 1 No. 1, pp. 53-66. https://doi.org/10.1108/eb010720
Publisher
:MCB UP Ltd
Copyright © 1983, MCB UP Limited