Banking Strategies in the UK: A US Perspective
Ronald Emerson
(Vice President and Senior Marketing Officer, Bank of America, (Europe, Middle East and Africa Division), London)
309
Abstract
Banking strategies in the UK are examined from a US perspective. The attractive features of the retail and corporate sectors of the UK bank market are discussed and possible future opportunities and strategies. The need for relevant management skills and appropriate control systems is emphasised.
Keywords
Citation
Emerson, R. (1983), "Banking Strategies in the UK: A US Perspective", International Journal of Bank Marketing, Vol. 1 No. 1, pp. 42-52. https://doi.org/10.1108/eb010719
Publisher
:MCB UP Ltd
Copyright © 1983, MCB UP Limited