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Women Managers in Hong Kong: A Content Analysis of the Recruitment Advertisements

Suk‐ching Ho (Obtained her MBA from Indiana University in 1974 and now is Lecturer in the Department of Marketing & International Business of The Chinese University of Hong Kong. )

Equal Opportunities International

ISSN: 0261-0159

Article publication date: 1 February 1985

104

Abstract

Women in Hong Kong do not yet enjoy full freedom from differential treatment in access to employment in the managerial field, judging by analysis of the content of nearly 2,000 recruitment advertisements. However, the pace of social change, and change in cultural norms concerning the roles of women will accelerate and evolve towards giving women a better deal. As more women become visible in the management sphere, expectations regarding their future roles in the corporate world are heightened, thus demanding access to all levels of the organisation. The integration of women will mean society adapting to women's life cycles, enabling them to become good mothers, wives, and successful managers.

Keywords

Citation

Ho, S. (1985), "Women Managers in Hong Kong: A Content Analysis of the Recruitment Advertisements", Equal Opportunities International, Vol. 4 No. 2, pp. 30-33. https://doi.org/10.1108/eb010424

Publisher

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MCB UP Ltd

Copyright © 1985, MCB UP Limited

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