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Sex Role Portrayals In Print Advertisements: The Case of Hong Kong

Suk‐ching Ho (Miss Ho obtained her MBA from Indiana University in 1974 and right now is Lecturer of the Department of Marketing & International Business of The Chinese University of Hong Kong. Her main research interest is concerned with the issues of working women in Asia, particularly in Hong Kong and the People's Republic of China.)

Equal Opportunities International

ISSN: 0261-0159

Article publication date: 1 April 1983

197

Abstract

Women have always been stereotyped in advertising. It is evident that women in Hong Kong are subject to the same level of stereotyping as those in the US. As more and more women do paid work they are fast becoming consumers for all kinds of products and services; it is good business to produce advertisements that represent women as they see themselves today.

Keywords

Citation

Ho, S. (1983), "Sex Role Portrayals In Print Advertisements: The Case of Hong Kong", Equal Opportunities International, Vol. 2 No. 4, pp. 1-4. https://doi.org/10.1108/eb010384

Publisher

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MCB UP Ltd

Copyright © 1983, MCB UP Limited

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