TY  - JOUR
AB  - Brand‐name products are booming in Japan in a way not seen since the cash‐rich 1980s, when high price was equated with status and consumers who had made huge paper profits from soaring land and stock prices were prepared to pay almost anything to get what they wanted.
VL  - 8
IS  - 3
SN  - 1355-5855
DO  - 10.1108/eb010273
UR  - https://doi.org/10.1108/eb010273
PY  - 1996
Y1  - 1996/01/01
TI  - Brand‐name Products Boom in Japan
T2  - Asia Pacific Journal of Marketing and Logistics
PB  - MCB UP Ltd
SP  - 6
EP  - 8
Y2  - 2024/04/23
ER  -