TY  - JOUR
AB  - Explores the consumer behaviour patterns of urban Chinese children as a primary and an influence market. Examines, as primary customers, their income, spending and saving pattern. Finds that they have two different types of income, save over half of it, and spend the rest on snack items, and the largest portion on school‐related items. Analyses their influence on the spending behaviour of their parents and grandparents among 25 product categories and the results reveal that they influence around two‐thirds of parents' purchases. Also considers role of age and gender on children's consumer behaviour. Discusses some marketing implications.
VL  - 8
IS  - 1
SN  - 1355-5855
DO  - 10.1108/eb010266
UR  - https://doi.org/10.1108/eb010266
AU  - McNeal James U.
AU  - Yeh Chyon‐Hwa
PY  - 1996
Y1  - 1996/01/01
TI  - Consumer Behaviour Patterns Among Chinese Children
T2  - Asia Pacific Journal of Marketing and Logistics
PB  - MCB UP Ltd
SP  - 3
EP  - 20
Y2  - 2024/04/20
ER  -