The New Features of Marketing Environment in The People's Republic of China

Abstract

China's economic reform has brought about dramatic changes in the marketing environment. In this paper, several new features of the marketing environment in China are identified by examining the process and results of the reform. The paper concludes that the market has become a dominant factor in China's economy, but the effect of the old planned system still exists, conflicting with the new market system and making the marketing environment more complicated.

Citation

Wei, S. (1995), "The New Features of Marketing Environment in The People's Republic of China", Asia Pacific Journal of Marketing and Logistics, Vol. 7 No. 3, pp. 20-35. https://doi.org/10.1108/eb010264