Perceptions and Strategies of Canadian Industrial Technology Marketers in Developing Countries of Pacific Asia

Abstract

There are only a few dozen Canadian companies which market industrial technology in developing countries of Pacific Asia. A survey of there perceptions and strategies indicates that while they believe there is no shortage of opportunities and no insurmountable market barriers in the region, it is important to have a well conceived marketing plan and be realistic in the expectations. On the whole, they are satisfied with their experience. Hopefully, this will induce more Canadian industrial companies to explore the Pacific Asia market and in turn help to realize Canada's potential in the region.

Citation

Hung, C.L. (1993), "Perceptions and Strategies of Canadian Industrial Technology Marketers in Developing Countries of Pacific Asia", Asia Pacific Journal of Marketing and Logistics, Vol. 5 No. 2, pp. 3-28. https://doi.org/10.1108/eb010248