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Prospects for Promotion of “Wild” Shrimp in Japan: Implications for Australian Exporters

Steve C. Williams (University of Queensland, Brisbane, Australia)

Asia Pacific International Journal of Marketing

ISSN: 0954-7517

Article publication date: 1 March 1992

Abstract

Japan is the world's largest and most valuable market for shrimp. Per capita annual consumption is over 2kg annually, far greater than the United States (1kg) and the European Community (0.5kg).

Citation

Williams, S.C. (1992), "Prospects for Promotion of “Wild” Shrimp in Japan: Implications for Australian Exporters", Asia Pacific International Journal of Marketing, Vol. 4 No. 3, pp. 32-52. https://doi.org/10.1108/eb010242

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited