TY  - JOUR
AB  - This section looks at telemarketing the financial services industry data model, the impact of IT on logistics marketing in an information‐intensive environment, and the importance of IT for service quality in the airline industry.
VL  - 4
IS  - 2
SN  - 0954-7517
DO  - 10.1108/eb010239
UR  - https://doi.org/10.1108/eb010239
PY  - 1992
Y1  - 1992/01/01
TI  - Section 7: Marketing & IT
T2  - Asia Pacific International Journal of Marketing
PB  - MCB UP Ltd
SP  - 59
EP  - 63
Y2  - 2024/04/25
ER  -