Section 6: Marketing in the Public Sector
Asia Pacific International Journal of Marketing
ISSN: 0954-7517
Article publication date: 1 February 1992
Abstract
Issues such as quality in health care, TQM in tertiary education, marketing in local government and EDI in hospital supply services are addressed in this section.
Citation
(1992), "Section 6: Marketing in the Public Sector", Asia Pacific International Journal of Marketing, Vol. 4 No. 2, pp. 53-58. https://doi.org/10.1108/eb010238
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited