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Section 6: Marketing in the Public Sector

Asia Pacific International Journal of Marketing

ISSN: 0954-7517

Article publication date: 1 February 1992

Abstract

Issues such as quality in health care, TQM in tertiary education, marketing in local government and EDI in hospital supply services are addressed in this section.

Citation

(1992), "Section 6: Marketing in the Public Sector", Asia Pacific International Journal of Marketing, Vol. 4 No. 2, pp. 53-58. https://doi.org/10.1108/eb010238

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited