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Section 5: Services Marketing

Asia Pacific International Journal of Marketing

ISSN: 0954-7517

Article publication date: 1 February 1992

Abstract

Creating a customer‐centred culture, innovation in financial services, the Scandinavian contribution to service management and quality, and distinguishing product and service are discussed in this section.

Citation

(1992), "Section 5: Services Marketing", Asia Pacific International Journal of Marketing, Vol. 4 No. 2, pp. 47-52. https://doi.org/10.1108/eb010237

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited