TY  - JOUR
AB  - BS 5750 accreditation for marketing quality, supplementing the 4Ps, the role of marketing in the innovation process branding in Japan, marketing mature products and industrial products, and the theory of advertising are some of the issues discussed in Section 2.
VL  - 4
IS  - 2
SN  - 0954-7517
DO  - 10.1108/eb010234
UR  - https://doi.org/10.1108/eb010234
PY  - 1992
Y1  - 1992/01/01
TI  - Section 2: Marketing Strategy
T2  - Asia Pacific International Journal of Marketing
PB  - MCB UP Ltd
SP  - 17
EP  - 30
Y2  - 2024/05/09
ER  -