Section 2: Marketing Strategy

Abstract

BS 5750 accreditation for marketing quality, supplementing the 4Ps, the role of marketing in the innovation process branding in Japan, marketing mature products and industrial products, and the theory of advertising are some of the issues discussed in Section 2.

Citation

(1992), "Section 2: Marketing Strategy", Asia Pacific International Journal of Marketing, Vol. 4 No. 2, pp. 17-30. https://doi.org/10.1108/eb010234