This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000636. When citing the article, please cite: W.B. Lai, J.Y. Huang, Graham Hooley, Jim Lynch, Oliver Yau, (1992), “Effective Marketing in Taiwan: Profiles of the Top Performers”, European Journal of Marketing, Vol. 26 Iss: 3, pp. 5 - 17.
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