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Assessing National Competitive Superiority:An Importance‐Performance Matrix Approach

Siew Meng Leong (National University of Singapore)
Chin Tiong Tan (National University of Singapore)

Asia Pacific International Journal of Marketing

ISSN: 0954-7517

Article publication date: 1 February 1991

Abstract

It is well‐accepted that effective strategy is founded on continuous and diagnostic monitoring of one's competitive position. Evidence revealing the skills and resources affording the greatest leverage on future cost and differentiation advantages is particularly critical. Businesses that succeed are those which develop distinctive competences and manage for lowest delivered cost or differentiation through superior customer value.

Citation

Meng Leong, S. and Tiong Tan, C. (1991), "Assessing National Competitive Superiority:An Importance‐Performance Matrix Approach", Asia Pacific International Journal of Marketing, Vol. 3 No. 2, pp. 26-37. https://doi.org/10.1108/eb010225

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited