Construction Export Marketing:The Singapore Experience

Abstract

The construction industries in developing countries can play a significant role in stimulating economic growth. Like many of these countries, the construction industry in Singapore has similarly evolved through an infancy phase to now reach a stage of maturity as the economy braces itself to officially become the first developed nation on the Equator by the end of the 1990s. The influence of the construction industry on the Singapore economy has been the subject of much study. None, however, has shown the stages through which the industry has evolved over the last 25 years, since Singapore gained independence in 1965, nor the role played by the government in rationalising the marketing capacities and level of sophistication among indigenous construction firms. This article seeks to explore the rationale behind the key development policies, strategies and marketing programmes implemented by the Singapore government for the local construction industry.

Citation

Sui Pheng, L. (1991), "Construction Export Marketing:The Singapore Experience", Asia Pacific International Journal of Marketing, Vol. 3 No. 2, pp. 6-25. https://doi.org/10.1108/eb010224