This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/03090569110000718. When citing the article, please cite: Albert Wenben Lai, (1991), “Consumption Situation and Product Knowledge in the Adoption of a New Product”, European Journal of Marketing, Vol. 25 Iss: 10, pp. 55 - 67.
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