Discusses cross‐cultural communication as a process of becoming aware of another culture's habits, actions and reasons behind behaviours; and explores low‐context, high‐context, frontstage and backstage cultures, along with the differences between them. Basic principles (conversational, presentation and written) are used to illustrate how cultures vary in communication style. Examples of attitude, priorities and behaviours which are influenced by culture are explained using factors of age, family, money and material possessions, space, time, priorities and gifts.
Balsmeier, P.W. and Heck, A.K. (1994), "Cross‐cultural Communication", Cross Cultural Management: An International Journal, Vol. 1 No. 2, pp. 13-21. https://doi.org/10.1108/eb010152Download as .RIS
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