Sales Promotion in a World Economy

Abstract

Investigates how sales promotion relates to the product base of a given country; gives factors to be considered by international companies in the world economy; believes political realities are most often the product of a country's cultural heritage and assesses the differing government practices in socialist states and democratic states. Continues to describe the four types of existing economies: first world; second world; third world; and fourth world in relation to the world production market.

Citation

Smith, M.C. (1994), "Sales Promotion in a World Economy", Cross Cultural Management: An International Journal, Vol. 1 No. 2, pp. 8-9. https://doi.org/10.1108/eb010149