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2004 The South African Wine Market

Peter Garrett (Cape Town)

International Journal of Wine Marketing

ISSN: 0954-7541

Article publication date: 1 February 2005



The wine industry's contribution to the country's gross domestic product is 16.3 billion rand. The total turnover of wine and alcoholic associated beverages amounted to 10.7 billion, of which R3.2 billion was exported. The industry provided direct employment for 257,000 people, and wine tourism for 59,000. There was a significant increase in local excise duty, and overall the standard wine prices increased noticeably during 2004.


Garrett, P. (2005), "2004 The South African Wine Market", International Journal of Wine Marketing, Vol. 17 No. 2, pp. 70-74.



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