Could Tourism Be The Economic Saviour of UK Vineyards?

Oliver Richardson (School of Business & Management, Brunei University, Uxbridge, Middlesex UBS 3PH)

International Journal of Wine Marketing

ISSN: 0954-7541

Publication date: 1 January 2004


The vineyards of the United Kingdom are small, few in number and struggling against a mass of foreign imports. In order to survive, the owners need a market that does not put them in direct competition with these imports. The thousands of tourists that visit rural areas of the UK could constitute such a market. This potential needs to be examined, and the required facilities put in place. Structure planning, both by governments, regional authorities and the industries themselves has been seen as a priority in tourist‐orientated economies throughout the world and UK vineyards need to follow these examples if they are to benefit from tourism. This will involve investment in improved information systems, communications, staff and shop facilities and image. It will also involve developing links with other similar rural attractions and ensuring that as a development, it is both successful as a tourist centre and has the support of the local community.



Oliver Richardson (2004) "Could Tourism Be The Economic Saviour of UK Vineyards?", International Journal of Wine Marketing, Vol. 16 No. 1, pp. 101-117

Download as .RIS





Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.