An Overview of a Successful Export Industry from Regional Australia

Abstract

Australian wineries have shown a dynamism lacking in some other regional industries by successfully tapping into international markets. This paper provides an overview of Australian wineries engaged in exporting in terms of their age. size, domestic market penetration, level of export planning, attitudes towards factors enhancing or inhibiting exporting and reasons for advancing through the various stages of exporting. The overview also outlines a range of characteristics of the managers of exporting wineries. Comparisons are made with wineries that decide not to export. The overview uses a four stage model of internationalisation to analyse data from a survey of 292 Australian wineries as well as a number of case studies.

Citation

Wichramasekera, R. and Bamberry, G. (2003), "An Overview of a Successful Export Industry from Regional Australia", International Journal of Wine Marketing, Vol. 15 No. 3, pp. 15-30. https://doi.org/10.1108/eb008760