Wine consumption has increased worldwide by 5.6% since 1994. All the major wine consuming regions have reported increases in consumption: Asia (China, Japan, South Korea, Singapore and Taiwan), Northern Europe (Denmark, Sweden, Finland and Norway) and North America (USA and Canada) have experienced the largest increases of 68%, 29.9% and 23.6% respectively. This study investigates the wine drinking patterns of people in Hong Kong. The findings indicate that nearly half of all local adults have drunk wine over the past year. There was an almost equal distribution between male and female wine‐drinking respondents. Wine‐drinkers in general were found to have higher education levels, better jobs and to earn more money. Half of the wine consumption was found to occur in both Western and Chinese restaurants and surprisingly 40% of the wine was consumed at home. Half of the wine was purchased in local supermarkets. Red wine was much more popular than both white and sparkling wine and the preferred country of origin was France. Hong Kong wine drinkers were, however, found to be infrequent consumers of the product.
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