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Utilisation of the World Wide Web by Wine Producers

Oliver Richardson (School of Business & Management, Brunel University, Lancaster House, Borough Road, Isleworth, Middlesex TW7 5DU)

International Journal of Wine Marketing

ISSN: 0954-7541

Article publication date: 1 March 2002



Many thousands of business related pages have been established on the World Wide Web (The Web) in the last five years. Some of the organisations that have published such pages have seen the Web as a medium of massive potential in the future. Despite this, actual direct sales from the web are still fairly low, especially amongst wine producers. A worldwide survey of vineyards with Web sites showed that there are many reasons for these low sales, including legal problems and transport of goods. However, the Vineyards appear confident that their investment will pay off, if not in direct sales then in terms of marketing benefit and cheap advertising. To date, the majority of vineyards questioned seem to be content. This paper discusses the main findings of the survey that produced these results.



Richardson, O. (2002), "Utilisation of the World Wide Web by Wine Producers", International Journal of Wine Marketing, Vol. 14 No. 3, pp. 65-79.




Copyright © 2002, MCB UP Limited

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