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French Nuclear Testings and Consumption of French Wine in Denmark

Jan Bentzen (Associate Professor, Department of Economics, The Aarhus School of Business, Fuglesangs Allé 20, 8210 Aarhus V, DK — Denmark)
Valdemar Smith (Associate Professor, Department of Economics, The Aarhus School of Business, Fuglesangs Allé 20, 8210 Aarhus V, DK — Denmark)

International Journal of Wine Marketing

ISSN: 0954-7541

Article publication date: 1 March 2002

144

Abstract

In the Spring of 1995 the French military announced a series of nuclear tests to take place at the Muroroa atoll later that year. Despite worldwide protests a nuclear test series of six bombs was carried out from September 1995 to January 1996. In some countries, e.g. Denmark, the public reaction to the test series was quite strong and during the nuclear testing period in the South Pacific many consumers substituted goods from other countries, especially wine, for French goods. This paper analyses the demand for French wine in Denmark with focus on the effects of the nuclear tests on the Danish import of French wine. The effects, if any, may be temporary or more permanent, affecting the consumption of French wine in Denmark in the long run. By the use of monthly data for the Danish import of red wine and white wine, the long‐run trends in these variables are extracted and the analysis of these are in favour of wine import boycott effects of a temporary nature in late 1995 and early 1996 and possibly a minor permanent effect for French red wine on the Danish market.

Keywords

Citation

Bentzen, J. and Smith, V. (2002), "French Nuclear Testings and Consumption of French Wine in Denmark", International Journal of Wine Marketing, Vol. 14 No. 3, pp. 20-36. https://doi.org/10.1108/eb008744

Publisher

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MCB UP Ltd

Copyright © 2002, MCB UP Limited

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