TY  - JOUR
AB  - This article explores the importance, measurement and use of non‐financial performance measures in the wine industry. Results are compared to a similar study done on US Fortune 500 and Canadian Post 300 companies. Findings indicate that a large percentage of US wineries believe in the importance of non‐financial performance measures, especially in the areas of process/product quality and overall customer satisfaction. On average, less than half the wineries are actually measuring for these factors. Also, while some wineries measure non‐financial performance, they then do not use the results of their findings in making strategic business decisions. The wineries differed from the Fortune 500 and Post 300 companies in that they ranked the measurement of employee involvement much higher in importance and market performance measurement much lower in importance.
VL  - 11
IS  - 3
SN  - 0954-7541
DO  - 10.1108/eb008697
UR  - https://doi.org/10.1108/eb008697
AU  - Nowak Linda
AU  - Anderson Sherri
PY  - 1999
Y1  - 1999/01/01
TI  - The Importance of Non‐Financial Performance Measures in Wine Business Strategy
T2  - International Journal of Wine Marketing
PB  - MCB UP Ltd
SP  - 9
EP  - 19
Y2  - 2024/05/05
ER  -