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Attracting Repeat Customers to Wineries

Dr Tim H. Dodd (Director, Texas Wine Marketing Research Institute, Texas Tech University, Box 41162, Lubbock, Texas, USA)

International Journal of Wine Marketing

ISSN: 0954-7541

Article publication date: 1 February 1999

538

Abstract

Many tourism related businesses give little consideration to influencing people to make repeat visits. Wineries are no exception. Management often spends too little time and effort trying to satisfy the visitor and encourage them to return. However, repeat visitors are valuable because they typically spend more than first‐time tourists and pass along information to others. This paper examines the importance of bringing consumers back to a winery, and the information and spending implications of doing so.

Keywords

Citation

Dodd, T.H. (1999), "Attracting Repeat Customers to Wineries", International Journal of Wine Marketing, Vol. 11 No. 2, pp. 18-28. https://doi.org/10.1108/eb008693

Publisher

:

MCB UP Ltd

Copyright © 1999, MCB UP Limited

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