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UVA MIRA, Birth of a New Wine Farm

Peter Garrett (Cape Town, South Africa)

International Journal of Wine Marketing

ISSN: 0954-7541

Article publication date: 1 January 1999



This article studies the planning and creation of a substantial wine farm in South Africa. A prominent businessman uses his managerial talents in copy‐book fashion, to attract earlier return (on his considerable outlay) than would have been the case relying fully upon the maturity of his vine crop. An enormous bush‐fire had an unexpected effect, and the variation of wildlife is touched upon, as are the inevitable government regulations. There is so much being, and to be, installed, that it is suggested a follow‐up study concerning maturity and achievements could be useful.



Garrett, P. (1999), "UVA MIRA, Birth of a New Wine Farm", International Journal of Wine Marketing, Vol. 11 No. 1, pp. 65-72.




Copyright © 1999, MCB UP Limited

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