To read the full version of this content please select one of the options below:

Wine Tourism and Network Development in Australia and New Zealand: Review, Establishment and Prospects

C. Michael Hall (Centre for Tourism, University of Otago, Dunedin, New Zealand & Centre for Tourism, School of Food and Leisure Studies, Sheffield Hallam University, Sheffield, United Kingdom)
Brock Cambourne (National Capital Wine Tours, Wanniassa, Australia)
Niki Macionis (Centre for Tourism and Leisure Policy Research, University of Canberra, Australia)
Gary Johnson (Centre for Tourism, University of Otago, Dunedin, New Zealand)

International Journal of Wine Marketing

ISSN: 0954-7541

Article publication date: 1 February 1997

Downloads
1727

Abstract

Wine tourism is an area of growing interest because of its potential to contribute to regional development and employment at times of rural restructuring, particularly through the development of inter and intra industry networks. This paper provides a review of wine tourism, briefly discusses networks and their value, then analyses the development of wine tourism networks in Australia and New Zealand. The research indicates that although wine tourism network development is being actively encouraged, substantial difficulties exist because of the perception by many in the wine industry that they are not part of tourism. The paper concludes that while the development of new organisational structures to encourage wine tourism development are useful, they must be complimented by research on linkages, education of potential network members in order to close information gaps; and the development of network structures which maximise the overlap and linkages mat exists between the wine and tourism industries.

Keywords

Citation

Hall, C.M., Cambourne, B., Macionis, N. and Johnson, G. (1997), "Wine Tourism and Network Development in Australia and New Zealand: Review, Establishment and Prospects", International Journal of Wine Marketing, Vol. 9 No. 2, pp. 5-31. https://doi.org/10.1108/eb008668

Publisher

:

MCB UP Ltd

Copyright © 1997, MCB UP Limited