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The Preservation and Marketing of the Pub Experience: An Integral Part of the Tourist Product for Overseas Visitors?

Tim Knowles (Department of Tourism and Leisure, Luton Business School, University of Luton)
Allison Dingle (Department of Management Studies, University of Surrey)

International Journal of Wine Marketing

ISSN: 0954-7541

Article publication date: 1 March 1996

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Abstract

The literature on the history of the pub presents an invaluable background to any study of the industry, the very special place it fills in our society, and the wider context of its role in British tourism heritage. Most authors acknowledge that the pub is changing with the times, although a mere glance through such comment bears testatment to the way in which the pub's enduring qualities have survived by gradual evolution and adaptation. Of more topical interest, newspaper articles draw the public's attention to the latest developments and trends in the entertainment and leisure spectrum, and comment on their implications for the community and specifically the public house. For the most part, these are of a nationally introspective nature and the pub is not portrayed as a tourist attraction in its own right This article contrasts the views of three stakeholders within the retail pub industry, namely, the tourist, the landlord and the brewer. It charts their views on the evolution of the public house.

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Citation

Knowles, T. and Dingle, A. (1996), "The Preservation and Marketing of the Pub Experience: An Integral Part of the Tourist Product for Overseas Visitors?", International Journal of Wine Marketing, Vol. 8 No. 3, pp. 57-70. https://doi.org/10.1108/eb008662

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MCB UP Ltd

Copyright © 1996, MCB UP Limited