TY  - JOUR
AB  - In this era of rapid changes consumers have become less brand loyal and are always looking for the new “in” product As the result of these changing preferences chances for new products are steadily rising. The range of aperitifs has remained unchanged for at least twenty years, sales of products like Sherry and Vermouth are steadily in decline. This article investigates the chances of a hitherto little known product in the UK, namely Pineau des Charentes. It also reports on research carried out amongst producers in the Pineau producing area into factors that could influence the success of Pineau.
VL  - 8
IS  - 2
SN  - 0954-7541
DO  - 10.1108/eb008657
UR  - https://doi.org/10.1108/eb008657
AU  - van Westering Jetske
PY  - 1996
Y1  - 1996/01/01
TI  - Pineau Des Charentes
T2  - International Journal of Wine Marketing
PB  - MCB UP Ltd
SP  - 42
EP  - 50
Y2  - 2024/04/25
ER  -