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Pineau Des Charentes

Jetske van Westering (Department of Management Studies, University of Surrey)

International Journal of Wine Marketing

ISSN: 0954-7541

Article publication date: 1 February 1996

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Abstract

In this era of rapid changes consumers have become less brand loyal and are always looking for the new “in” product As the result of these changing preferences chances for new products are steadily rising. The range of aperitifs has remained unchanged for at least twenty years, sales of products like Sherry and Vermouth are steadily in decline. This article investigates the chances of a hitherto little known product in the UK, namely Pineau des Charentes. It also reports on research carried out amongst producers in the Pineau producing area into factors that could influence the success of Pineau.

Keywords

Citation

van Westering, J. (1996), "Pineau Des Charentes", International Journal of Wine Marketing, Vol. 8 No. 2, pp. 42-50. https://doi.org/10.1108/eb008657

Publisher

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MCB UP Ltd

Copyright © 1996, MCB UP Limited