Cyprus Update: Sunny Smiles from an Industry in Transition

Abstract

The 1993 industry survey in this journal updated. Increasingly the Cyprus wine industry is turning its attention to the making of higher quality table wines, to satisfy an ever‐growing local market, comprised mostly of two million foreign tourist arrivals, 30,000 foreign residents and a slowly growing segment of Cypriot professional and business people. Despite the planting of new grape varieties and setting up of regional wineries near the vineyards, there is still a long way to go, before quality wines are a significant sector of production and for some years the Cyprus industry will depend on exports of low‐price bulk wines and spirits for survival and profit For the moment, though, 1994 was a good year overall and the transition of the industry is gathering pace. The author surveys the structure of the industry, developments in vine‐growing and wine‐making, current local and export marketing trends and future prospects.

Citation

Patrick, A.L. (1994), "Cyprus Update: Sunny Smiles from an Industry in Transition", International Journal of Wine Marketing, Vol. 6 No. 3, pp. 41-46. https://doi.org/10.1108/eb008635