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Uk Brewers: their links with hotels, consumer catering and leisure markets

Tim Knowles (Department of Management Studies, University of Surrey)

International Journal of Wine Marketing

ISSN: 0954-7541

Article publication date: 1 April 1993

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Abstract

This article explores the brewers links with the hotel, consumer catering and leisure markets. It identifies that whilst this trend was established in the 1960's, it has accelerated after the publication of the Monopolies and Mergers Commission report into the brewing industry. Whilst, some companies have continued to be both a brewer and retailer — others have split that role. Focus is placed on four companies that have strong links with the hotel, consumer catering and leisure markets. In these cases turnover from the company's brewing division is less than 50% of the total.

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Citation

Knowles, T. (1993), "Uk Brewers: their links with hotels, consumer catering and leisure markets", International Journal of Wine Marketing, Vol. 5 No. 4, pp. 42-56. https://doi.org/10.1108/eb008622

Publisher

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MCB UP Ltd

Copyright © 1993, MCB UP Limited