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Phyllis Hands and Her Influences on the South African Wine Industry

International Journal of Wine Marketing

ISSN: 0954-7541

Article publication date: 1 April 1993

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Abstract

The author outlines the recent career of Phyllis Hands, the South African born founder of the Cape Wine Academy. He shows how, since a chance association with a small vineyard in the early days, she has steadily increased her involvement with the South African wine industry. She has now developed the twin roles of a public relations officer for South African wine and a leading educator on the subject.

Keywords

Citation

Garrett, P. (1993), "Phyllis Hands and Her Influences on the South African Wine Industry", International Journal of Wine Marketing, Vol. 5 No. 4, pp. 27-34. https://doi.org/10.1108/eb008620

Publisher

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MCB UP Ltd

Copyright © 1993, MCB UP Limited