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The Marketing of Champagne: The Way Forward

Markus Salolainen (University of Surrey)

International Journal of Wine Marketing

ISSN: 0954-7541

Article publication date: 1 April 1993

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Abstract

Examines the alternatives available for the Champagne producers and marketers to overcome the serious consequences the present recession has brought upon them. Recommendations are made to formulate and develop a strategic basis for turning the tide by means of linking the ethical and quality aspects of Champagne production to marketing activities. Lessons for producers of other wines are also given.

Keywords

Citation

Salolainen, M. (1993), "The Marketing of Champagne: The Way Forward", International Journal of Wine Marketing, Vol. 5 No. 4, pp. 15-26. https://doi.org/10.1108/eb008619

Publisher

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MCB UP Ltd

Copyright © 1993, MCB UP Limited