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THE BUSINESS OF WINE

Dr. Per V. Jenster (Neville Watchurs)
Lars V. Jenster (Neville Watchurs)

International Journal of Wine Marketing

ISSN: 0954-7541

Article publication date: 1 January 1993

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Abstract

“The Business of Wine” represents a unique overview of the modern wine industry and the commercial, political and fiscal pressures under which it operates.

Citation

Jenster, P.V. and Jenster, L.V. (1993), "THE BUSINESS OF WINE", International Journal of Wine Marketing, Vol. 5 No. 1, pp. 74-74. https://doi.org/10.1108/eb008611

Publisher

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MCB UP Ltd

Copyright © 1993, MCB UP Limited