The European Wine Industry

Abstract

The article on European Wine Industy provides an analysis of the wine industry with particular focus on Europe, although more global trends are indicated. The focus is on the business aspect of the wine industry and how various segments of the market are addressed by different sectors of activities. Readers of this article may want to think about how the industry is going to evolve over the next decade and how the major players are going to defend their position. It also highlights how the power in the industry has moved from the producers to the retailers and when the brandholders are key players.

Citation

Jenster, P.V. and Jenster, L. (1993), "The European Wine Industry", International Journal of Wine Marketing, Vol. 5 No. 1, pp. 30-73. https://doi.org/10.1108/eb008610