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The European Wine Industry

Professor Per V. Jenster (International Institute for Management Development, Lausanne, Switzerland)
Lars Jenster (Diplome d'Oenologie De Danske Spritfabrikker)

International Journal of Wine Marketing

ISSN: 0954-7541

Article publication date: 1 January 1993



The article on European Wine Industy provides an analysis of the wine industry with particular focus on Europe, although more global trends are indicated. The focus is on the business aspect of the wine industry and how various segments of the market are addressed by different sectors of activities. Readers of this article may want to think about how the industry is going to evolve over the next decade and how the major players are going to defend their position. It also highlights how the power in the industry has moved from the producers to the retailers and when the brandholders are key players.



Jenster, P.V. and Jenster, L. (1993), "The European Wine Industry", International Journal of Wine Marketing, Vol. 5 No. 1, pp. 30-73.




Copyright © 1993, MCB UP Limited

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