TY - JOUR AB - Describes a number of new initiatives aimed at developing tourism in La Rioja, a viticultural region of Spain, which represents a response to pressures to develop the local economy in rural areas of the EC. Outlines the mission and objectives of the proposed plan which incorporates economic, social and environmental elements. Reports on planned future developments which include a wine and gastronomy programme, mountain tourism, health tourism, a palaeontological park and archaeological areas, cultural tourism and language courses. VL - 4 IS - 2 SN - 0954-7541 DO - 10.1108/eb008597 UR - https://doi.org/10.1108/eb008597 AU - Gilbert David C. PY - 1992 Y1 - 1992/01/01 TI - Touristic Development of a Viticultural Region of Spain T2 - International Journal of Wine Marketing PB - MCB UP Ltd SP - 25 EP - 32 Y2 - 2024/04/18 ER -