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Touristic Development of a Viticultural Region of Spain

David C. Gilbert (University of Surrey, UK)

International Journal of Wine Marketing

ISSN: 0954-7541

Article publication date: 1 February 1992


Describes a number of new initiatives aimed at developing tourism in La Rioja, a viticultural region of Spain, which represents a response to pressures to develop the local economy in rural areas of the EC. Outlines the mission and objectives of the proposed plan which incorporates economic, social and environmental elements. Reports on planned future developments which include a wine and gastronomy programme, mountain tourism, health tourism, a palaeontological park and archaeological areas, cultural tourism and language courses.



Gilbert, D.C. (1992), "Touristic Development of a Viticultural Region of Spain", International Journal of Wine Marketing, Vol. 4 No. 2, pp. 25-32.




Copyright © 1992, MCB UP Limited