TY  - JOUR
AB  - Proposes that the challenges both for marketing specialists and for consumers, raised by the concept of green marketing, are due to several issues, such as the lack of an acceptable definition for green marketing, the absence of a clear understanding of cause‐and‐effect relationships in matters affecting the environment, and the overt and covert reasons for concern about such issues. Suggested that, in the hands of unscrupulous marketers, green marketing can turn into green gold.
VL  - 4
IS  - 2
SN  - 0954-7541
DO  - 10.1108/eb008596
UR  - https://doi.org/10.1108/eb008596
AU  - Kangis Peter
PY  - 1992
Y1  - 1992/01/01
TI  - Concerns about Green Marketing
T2  - International Journal of Wine Marketing
PB  - MCB UP Ltd
SP  - 21
EP  - 24
Y2  - 2024/04/24
ER  -