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Concerns about Green Marketing

Peter Kangis (University of Surrey, UK)

International Journal of Wine Marketing

ISSN: 0954-7541

Article publication date: 1 February 1992

Abstract

Proposes that the challenges both for marketing specialists and for consumers, raised by the concept of green marketing, are due to several issues, such as the lack of an acceptable definition for green marketing, the absence of a clear understanding of cause‐and‐effect relationships in matters affecting the environment, and the overt and covert reasons for concern about such issues. Suggested that, in the hands of unscrupulous marketers, green marketing can turn into green gold.

Keywords

Citation

Kangis, P. (1992), "Concerns about Green Marketing", International Journal of Wine Marketing, Vol. 4 No. 2, pp. 21-24. https://doi.org/10.1108/eb008596

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited