TY  - JOUR
AB  - Attempts to show that modern terminology and considerations, in the making, classification, marketing and enjoyment of wines, are maybe not so new as some of us today think they are. Shows, with original translations from Greek sources, that 2,000 years or so ago, types of comments and opinions about given wines were much the same as they are today. Suggests that modern approaches to marketing wines might find attitudinal changes reflected in these ancient deliberations helpful to them today.
VL  - 4
IS  - 1
SN  - 0954-7541
DO  - 10.1108/eb008592
UR  - https://doi.org/10.1108/eb008592
AU  - Bode Willi K.H.
PY  - 1992
Y1  - 1992/01/01
TI  - The Ancient History of the Making and Development of Wine
T2  - International Journal of Wine Marketing
PB  - MCB UP Ltd
SP  - 36
EP  - 43
Y2  - 2024/04/23
ER  -