To read the full version of this content please select one of the options below:

The Ancient History of the Making and Development of Wine

Willi K.H. Bode (University of Surrey)

International Journal of Wine Marketing

ISSN: 0954-7541

Article publication date: 1 January 1992

Downloads
239

Abstract

Attempts to show that modern terminology and considerations, in the making, classification, marketing and enjoyment of wines, are maybe not so new as some of us today think they are. Shows, with original translations from Greek sources, that 2,000 years or so ago, types of comments and opinions about given wines were much the same as they are today. Suggests that modern approaches to marketing wines might find attitudinal changes reflected in these ancient deliberations helpful to them today.

Keywords

Citation

Bode, W.K.H. (1992), "The Ancient History of the Making and Development of Wine", International Journal of Wine Marketing, Vol. 4 No. 1, pp. 36-43. https://doi.org/10.1108/eb008592

Publisher

:

MCB UP Ltd

Copyright © 1992, MCB UP Limited