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The UK Brewing Industry: Past, Present and Future

David C. Gilbert (University of Surrey, UK)
Rachael Smith (University of Surrey, UK)

International Journal of Wine Marketing

ISSN: 0954-7541

Article publication date: 1 January 1992

Abstract

Traces the diversification of some of the major companies in the brewing industry into leisure‐based interests. Identifies how current social and economic trends, coupled with some dramatic changes in the legalities of the brewing industry have forced brewers into a clarification of their long‐term objectives.

Keywords

Citation

Gilbert, D.C. and Smith, R. (1992), "The UK Brewing Industry: Past, Present and Future", International Journal of Wine Marketing, Vol. 4 No. 1, pp. 19-27. https://doi.org/10.1108/eb008590

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited