TY  - JOUR
AB  - Who is the wine consumer? Who cares? The wine industry globally is a multibillion dollar industry, yet research into the behaviour of the typical wine consumer is limited. This article is a partial review of the literature and by deduction from current trends endeavours to provide the wine maker with a broad profile of who drinks wine and what they might be drinking in the future.
VL  - 3
IS  - 1
SN  - 0954-7541
DO  - 10.1108/eb008586
UR  - https://doi.org/10.1108/eb008586
AU  - Spawton A.L.
PY  - 1991
Y1  - 1991/01/01
TI  - Grapes and Wine Seminar — Prospering in the 1990s: Changing Your View of the Consumer
T2  - International Journal of Wine Marketing
PB  - MCB UP Ltd
SP  - 32
EP  - 42
Y2  - 2024/05/05
ER  -