TY - JOUR AB - This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000602. When citing the article, please cite: Robert Furber, (1990), “Establishing a Drinks Company in the Third World”, European Journal of Marketing, Vol. 24 Iss: 4, pp. 4 - 10. VL - 2 IS - 1 SN - 0954-7541 DO - 10.1108/eb008574 UR - https://doi.org/10.1108/eb008574 PY - 1990 Y1 - 1990/01/01 TI - Erratum T2 - International Journal of Wine Marketing PB - MCB UP Ltd SP - 4 EP - 10 Y2 - 2024/05/05 ER -